Oettinger Davidoff Group, with sales of over half a billion Swiss francs and over 4,000 employees around the world, traces its roots back to 1875 and remains family-owned to this day. The company is dedicated to the business of producing, marketing, distributing, and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, The Griffin's, Private Stock, Zino and Zino Platinum. Oettinger Davidoff Group is also the sole agent of many brands in several countries. Its business is anchored in a strong "crop to shop" philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic and Honduras to its global network of 65 Davidoff flagship stores/satellites and strong appointed merchants in over 130 countries.
Digital Director (m/f/x)
Responsibilities
- Partnership with IT: Work hand in hand with the IT department on platform architecture, systems integration, data models and security, from the definition of requirements through selection, implementation and continuous improvement. Bring the consumer and commercial perspective to technology decisions, translate business ambition into requirements IT can build against, and establish a shared roadmap, shared governance and shared success measures for the digital ecosystem.
- Global ecommerce and digital ecosystem: Lead the development of a unified global ecommerce and digital ecosystem strategy, and drive the consolidation and standardisation of platforms, technologies and digital operations across regions. Refine digital customer journeys and conversion funnels to strengthen engagement, retention and sales performance.
- CRM, loyalty and clientelling: Establish advanced CRM and lifecycle marketing capabilities across all global markets, and build a global loyalty and clientelling ecosystem that deepens customer retention and a sense of exclusivity. Introduce personalised digital engagement programmes that connect retail and digital data into a single view of the customer.
- Social media and influencer engagement: Evolve social media from primarily aesthetic communication into a considered platform for engagement and community building, with the United States as lighthouse market. Develop a scalable global influencer and creator ecosystem, identifying trusted cigar experts, luxury lifestyle creators and cultural tastemakers whose voice is congruent with our brands.
- Customer lifetime value: Build the means to follow and understand the complete customer journey across physical and digital channels. Develop segmentation and lifetime value models to identify and prioritise high-value consumers, and devise approaches that improve retention, repeat purchase and progression into premium collections.
- Collaboration with the regions and commercial colleagues: Work closely with the regional marketing teams who activate the digital agenda in their markets, and with our commercial and retail colleagues, so that the ecosystem reflects the reality of each market. Agree shared standards, roadmaps and performance measures, and provide the tools and guidance that support them.
Qualifications and experience
- 10+ years of experience in ecommerce, CRM, digital marketing, loyalty and omnichannel consumer engagement, ideally within premium, luxury, retail or lifestyle industries
- Experience leading digital transformation, including the consolidation of regional platforms into one global ecosystem
- A track record of close collaboration with IT on platform architecture, systems integration and data, with the ability to translate commercial ambition into clear technical requirements
- Proven experience building CRM and clientelling ecosystems that unite retail and digital data in a single customer view
- A deep understanding of customer journey optimisation and digital consumer behaviour, with demonstrable impact on conversion, retention and lifetime value
- Sound knowledge of social media, influencer marketing and digital community building in premium categories
- Strong analytical capabilities with a customer-centric orientation, including segmentation, lifetime value modelling and executive reporting
- Familiarity with data privacy and marketing compliance requirements in regulated categories
- Experience within a central or headquarters function, working in close partnership with regional marketing teams, commercial organisations and distributors
- A builder's disposition, comfortable establishing a new capability with a small team and a broad remit
- Excellent leadership, collaboration and communication skills, with experience across markets and cultures
- University degree in business, marketing, digital, economics, information technology, computer science or engineering, or a similar field; an MBA or equivalent is an advantage
- Familiarity with the tobacco category and / or highly regulated premium categories is an advantage
- Fluent in English; additional languages are an advantage in a multi-market environment
We offer you
- An agile, stable and internationally renowned family business
- A modern, state-of-the-art workplace at Maison Davidoff, with a fully equipped cafeteria and garden, and only a few minutes' walk from Basel main station, including numerous catering options nearby
- A dynamic and multi-cultural working environment with modern tools
- Attractive working conditions, such as flexible working hours; and up to two weekly home office days (provided the respective position allows); five weeks of holidays per year
- Attractive employee discounts for our products