BMC is one of the world’s leading performance cycling brands — born in Switzerland, engineered in the pioneering Impec Lab, and powered by our mission to Create Speed. Every BMC bike is the result of Swiss precision, advanced composite engineering, and an uncompromising pursuit of performance.
Our headquarters and R&D center in Grenchen bring together innovation, craftsmanship, and technology under one roof. Here, athletes, creatives, engineers, and dreamers collaborate to shape the future of cycling.
You don't simply work in the bicycle industry. You live it.
BMC Switzerland is looking for a Senior Product Manager – Bicycles to shape product strategy across our complete commercial bicycle portfolio, from core products to our most ambitious and technologically advanced halo products.
This is a senior role for someone who understands that exceptional products are not created by simply adding features.
They are created by understanding what riders genuinely value, and turning that understanding into meaningful performance, differentiation and commercial success.
Product Manager 100%
What is yours:
Own and drive product strategy and product direction across BMC’s commercial bicycle portfolio.
You'll lead products from early concept through development, launch and lifecycle management, working across engineering, design, marketing, sales, sourcing, retail and leadership.
You'll also:
- Bring deep expertise in the road and gravel categories.
- Work with global markets, retailers, suppliers, manufacturers and development partners.
- Navigate complex internal and external relationships to keep product projects moving.
- Build persuasive product arguments and create stakeholder alignment.
- Travel frequently across international markets, retail, suppliers, development partners and industry events.
What we are looking for:
Persuasive - You can build a compelling argument and bring people with you.
A natural leader - You influence through expertise, credibility and conviction — not just hierarchy.
Proactive - You see opportunities and act.
You know the bicycle business because you live it and ride it.
You understand the market.
You follow the competition.
You understand retailers.
You know the technology.
You know what riders care about.
And you can tell the difference between marketing hype and genuine product performance.
The BMC Mindset:
We don't want someone who simply has experience in the bicycle industry.
You have the confidence to make decisions, and the curiosity to challenge them.
Your profil:
- 7+ years of bicycle product management and/or development experience
- Proven, experienced understanding of road and gravel.
- Deep knowledge of bicycle technology, components, materials, geometry, manufacturing and performance.
- Strong understanding of the global bicycle business, competitive positioning, pricing, segmentation and portfolio strategy.
- An established network across brands, suppliers and manufacturers.
But you also understand that the core product ultimately has to win. If you believe the best product decisions come from combining facts, experience, customer understanding and a genuine passion for riding, we'd like to hear from you.
Ready to Create Speed With Us? Apply today and become part of our team in Grenchen!